Why are you in business?
Posted By: Jay Yogan - 6/28/2010

People don’t buy what you do; they buy why you do it. ~ Simon Sinek Simon Sinek’s book Start With Why, illustrates the importance of “why” in...
 
Oomph, Punch, Snap and Zip
Posted By: Jay Yogan - 5/20/2010

There are a lot of adjectives to describe what may be lacking from making an image "POP", but there are only four alterations that can be...
 
Budgeting your work time.
Posted By: Jay Yogan - 4/4/2010

"It's clearly a budget.  It's got a lot of numbers in it." - George W. Bush  Successful studios budget their time effectively. Be it consultations, shooting sessions...
 
Achieving predictable pleasing color
Posted By: Jay Yogan - 3/16/2010

The challenges of attaining pleasing color start with the camera and lenses. Film cameras and digital camera sensors see colors that the human eye cannot perceive. Viewing digital...
 
Are you Indispensable?
Posted By: Jay Yogan - 1/27/2010

Seth Godin is a best selling author and marketing guru. His new book, “Linchpin” brings so many insights into how the world has changed. Many people call him...